Calendar

Overview

You don't have to be your Agency's PIO (Public Information Officer) in order to have contact with local or national media. You may be called for a quote for a simple story, which is actually not that simple. More and more TV stations are using Multi-Media Journalists (MMJs), who are often new reporters who are expected to get a quote, write a story for the station's web site, take photos and write the captions, shoot some A and B roll, and prepare a package for their news program. Print journalists are expected to contribute to their paper's web site, podcast, and other venues.

You must understand their motivations, limits, and deadlines to work with them effectively. It's best to have your plans, statements, and message in place, before any newsworthy event happens to your agency. This session will help you if you're a PIO, department head, manager or supervisors, asked to speak to the media, where nothing is ever, ever off the record.

Learning Objectives:

• Learn how to be successful in Interactions with the Media after a Crisis Incident
  • How to interact with Multi-Media Journalists, Print Journalists, etc.
  • Have plans, statements and messages in place before a newsworthy event happens at your agency
  • And many more best practices to make sure that you and your organization is ready if you’re called upon to make statements to the media

Who Should Attend?

• Public Information Officers
• Department Heads
• Managers
• Supervisors
• Anyone who may be called on to make a statement to the press

Additional Information

• First time users for EIA TV please download the Instruction Guide for instructions on how to register!

• Upon log in, the webcast can be found either through the SPOTLIGHT section of the environment or via the SEARCH tool.

• Questions, please contact Ian Chadwick at ichadwick@csac-eia.org

Need More Info or Help?
We hope you can join us. Feel free to contact Ian Chadwick for more details.

Phone: 916-850-7300
Email: ichadwick@csac-eia.org